The Victoria’s Secret Fashion Show and The US Army

In the first week of November in NYC every year there is the NY Marathon (Well, maybe not every year), election day and the Victoria’s Secret Fashion Show. Last night the usual suspects, Adriana, Alessandra, Miranda, Izabel, Doutzen, Karlie, and friends took to the runway while Rihanna, Bruno Mars and Justin Bieber performed. It was an incredible show, as always and the highest level production in every way. Shooting fashion shows is not really my thing but somehow every year I make an exception for this one.

You might be thinking it’s in poor taste to be throwing so many resources at what could be considered a frivolous event when there are a lot of people dealing with the aftermath of hurricane Sandy so close by and are fighting for the basic necessities in life. Well there was an interesting story in Wired about how the VS fashion show actually was in the right place at the right time in that regard. The venue for the show is the Lexington Avenue Armory in Manhattan which is the home of the Army National Guard’s 69th Infantry Regiment. Last week when the power went out in that part of the city the army was in the dark just like everyone else and were trying to organize their relief effort. Victoria’s Secret just happened to have brought in 8 enormous 500 KW generators to run the show that were sitting on the street right next to the building. They figured out how to re-wire things so they could power the building instead and eventually got the whole place up and running for the Army. But they still had no internet or communications. Well Victorias Secret had also installed a dedicated T1 line connected to a microwave dish on the roof and they rerouted that to the Army as well. So for the 5 days during the black out until the power came back on the National Guard was able to coordinate everything and operate as usual while 300 more Marines and sailors aboard three large-deck amphibious assault ships moved into the waters off of New York and New Jersey. Hopefully, they’ll be able to pick up where the lingerie company left off.

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