As I mentioned in an earlier post, back in July I was lucky enough to get the call from DIRECTV to shoot the stills for their Football on Your Phone campaign with Peyton and Eli Manning. For a while it was looking like the ad above was never going to see the light of day due to a contract dispute with the NFL, however that’s no longer the case. So here it is in all it’s Quarterbacks as boy band glory. Of course it goes along with the viral sensation youtube spot, which if you haven’t seen it, is posted again here:
DIRECTV also did a clever promo campaign for the spot with giant head cutouts in the crowd at the Today Show and the stadium on Sunday for the Manning Bowl, when the 2 brothers played against each other.
I owe a big thank you to John Vetter, Max Jerome and Lauren Abrams at DIRECTV for bringing me in on the project and a great trip to New Orleans for the shoot.