AiCure Commercial Spot

AiCureA few months ago I was asked by AiCure to direct a spot that showed their technology in action and could serve as a quick way to communicate the power and scope of their solution for medication adherence. It’s pretty amazing technology and it was an interesting and inspiring challenge to come up with a narrative that would showcase both the user and monitoring sides of their technology. It was also a pleasure to be a part of something that has the potential to help many people in a variety of ways. A big thank you to Adam and Laura Hanina, Gordon Kessler, and Jeremy Peterson at AiCure. My Crew: DP Andrew Trost. Gaffer, Keagan Fuller. Grip, Alex Baker. H&MU, Martina K. Editor, Brian George. Actors, Angie Bullaro, Emily de Villa, David Pendleton, and Chris Rex Stone. Voice Over, Haneen Arafat MurphyCharlie Beyer for Movi expertise and Rick Kaplan at Sherpa Productions for camera support and advice.

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